Regularly cited as the world's largest esport, the game has an international competitive scene consisting of multiple regional leagues. They culminate in the annual League of Legends World Championship. The 2019 event registered over 100 million unique viewers, peaking at a concurrent viewership of 44 million during the finals. Domestic and international events have been broadcast on livestreaming websites such as Twitch, YouTube, Bilibili, and on cable television sports channel ESPN.
The best League of Legends players compete in Riot Games' League of Legends Championship Series (or LCS for short). Twenty teams compete in two separate competitions in North America and Europe, with ten teams per continent. There are two splits per year. The League of Legends Challenger Series (CS for short) serves as a league that feeds into the LCS, with the bottom teams in the LCS from each split competing with the top teams from the CS to determine placements in the next split of the LCS and CS. The top teams of the LCS splits qualify for the League of Legends World Championship near end of the year, the largest tournament in LoL esports, where they compete for a multi-million dollar cash prize pool.
League of Legends
Though still a far cry from the stadium attendance numbers hit by many traditional sports leagues, online viewership for the NALCS finals brought in a total of 600,000 concurrent viewers on Twitch and YouTube combined during the final game, which saw esports team Team Liquid take home the title after over four hours of competitive play.
Over a third of that $1 billion industry revenue stream will come from sponsorship deals, which have also been a big driver for Riot's "League of Legends" franchise. The publisher landed Mastercard as a global sponsor last September, and Riot's Chinese "League of Legends" league signed a partnership deal with Nike in February.
Hopper emphasizes, however, that the league is looking beyond sponsorship and partnership deals to expand the "League of Legends" ecosystem. The esports chief revealed that not only is Riot near to closing a deal with another title sponsor for the summer North American finals, but that "a variety of digital opportunities" were coming down the line to enhance the viewing and fan engagement experience.
And at a time where more companies, teams and colleges are establishing a smoother "path to pro" for current amateurs, Hopper mentioned that the league is also seeking to invest more in potential esports athletes.
"We're thinking through ways to build out our competitive pipeline beyond just the [League Championship Series]," he said. "As a kid growing up, I had countless leagues and clubs to play soccer or basketball or baseball, and we think that our work in building out the collegiate competitions and scholarship offers, as well as our partnership with PlayVS to make League of Legends an official high school varsity sport, will pay great dividends in the future."
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* Compete Your Way - Whether you're enjoying a game against bots or climbing the ranks of the league system, League of Legends has the tech to quickly match you with a group of similarly-skilled competitors.
LoL Esports is a premier global sport that has attracted the attention of millions of fans around the world since 2011. More than 800 players on 100+ professional League of Legends esports teams compete across a dozen leagues globally. Within each regional league, teams compete against one another over the course of two seasonal splits in hopes of earning regional titles and championship points. LoL Esports boasts a roster of industry-leading global sponsors and best-in-class partners. For more information, visit: www.lolesports.com and www.lolesportsmedia.com.
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